Direct action
View the PDF 
Listen to the audio
Examples of online political pressure for policy change
- Greenpeace action to stop some French purse seiners catching Bluefin.
- Apple removed toxic substances from its products after the online public mobilized around the 'Green My Apple' campaign.
- The 'Behind the Logo' challenges BP's recent portrayal of themselves as a 'green' energy company.
- The infamous Kit Kat campaign.
- An inconvenient truth - Al Gore